SM C&C and SBS Studio Prism Launch ‘Our Ballad’ Music Audition Program

On August 11, 2025, a significant contract signing ceremony took place in Seongdong-gu, Seoul. This event marked the launch of the joint project “Our Ballad,” a music audition program developed by SM C&C and SBS Studio Prism. Key individuals in attendance included Park Tae-hyun, CEO of SM C&C, Lee Seong-soo, CAO of SM Entertainment, and Park Jeong-hoon, CEO of SBS Studio Prism.

What is 'Our Ballad'?

The highly anticipated music audition program “Our Ballad” will debut in September 2025. This innovative project aims to bridge generational gaps by remaking classic ballads that resonate with audiences of all ages. The initiative seeks to find new voices for 2025, evoking nostalgia and providing comfort through music. This unique approach emphasizes emotional connections to music while revitalizing the genre with fresh talent.

The Purpose Behind 'Our Ballad'

The primary purpose of “Our Ballad” is to expand SM C&C’s business into artist management and music production. By focusing on classic ballads, the program aims to tap into the rich heritage of Korean music while introducing new artists who can reinterpret these timeless pieces. The collaboration with SBS Studio Prism will ensure high-quality production that engages viewers and showcases the talents of aspiring musicians.

Anticipation and Fan Reactions

As the premiere date approaches, excitement is building among fans. Many eagerly anticipate how contemporary artists will reinterpret beloved classics. The nostalgic element of the program is expected to draw in audiences who have fond memories associated with these ballads. Younger generations may discover the emotional depth of these classics for the first time. Social media platforms are buzzing with discussions and speculations about potential contestants and their performances.

Conclusion

In conclusion, the joint venture of SM C&C and SBS Studio Prism for the music audition program “Our Ballad” promises to be a refreshing addition to the K-Pop landscape. By merging the past with the present, this initiative aims to create a unique platform for new artists to shine while celebrating the timeless appeal of classic ballads. Mark your calendars for the premiere in September 2025 and prepare to witness a new wave of musical talent honoring Korea’s rich musical history.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.