Spotify Launches ‘My Spotify’ Campaign In Korea With Peggy Gou, Zion.T, And Danny Koo

Spotify has unveiled the second edition of its ‘My Spotify‘ campaign in Korea, spotlighting personalized listening experiences through stories from global DJ Peggy Gou, R&B singer-songwriter Zion.T, and violinist Danny Koo.

Under the tagline “With Spotify, Freely”, the campaign highlights signature features like Spotify Free, Discover Weekly, and Collaborative Playlists, showing how music discovery and sharing enhance daily life. Peggy Gou champions the freedom of Spotify Free, Zion.T debuts his unreleased track ‘Heroine‘ via a Collaborative Playlist, and Danny Koo shares how Discover Weekly fuels his creativity.

“Our goal is to showcase Spotify’s unique personalization for anyone, anytime, anywhere,” said Gautam Talwar, General Manager of Spotify Asia-Pacific.

The campaign will run nationwide through TV, OTT, outdoor, metro, bus, and social media channels, ensuring Spotify stays present throughout listeners’ daily routines.

Spotify, launched in 2008, now serves 696 million users, including 276 million subscribers, in over 180 markets.